So, in my house, the people that sell us our telephone line also sell us the cell phone package and the cable TV we use.
\nNearby, at the corner near the freeway, there is a gas station. It has an automatic car wash. A lot of the time when I buy gas there, I also wash my car.
\nThe first example, the phone company calls it a bundle. The gas station doesn\u2019t call it a bundle, but it kind of is. I used to only go to that gas station when I wanted my car washed. But now, because I have tried it a few times, I will go there just for gas. In fact, honestly, I go there for gas more than I do for the car wash.
\nHere\u2019s something I\u2019ve noticed about bundling. It\u2019s worth thinking about. What is the nature of the things we consider groups?
\nFor instance, I bundle cream and sugar with my coffee.
\nWhen it comes to my cable TV, cell phone and home telephone, I don\u2019t have to bundle it. I could buy it all separately.
\nAt this moment in time, I have bundled waking up with checking my phone. I don\u2019t have to check my phone. I could do something else.
\nTaking a second look at the way I do things, I can see if there might be another way.
\nThere are a lot of things that didn\u2019t used to be bundled but now are. 20 years ago, no one would have checked their phone when they first work up. But our phones got all tangled in other things.
\nThe smart phone was invented. And it got so smart, the phone part was the least of it.
\nSo with the other habits I\u2019ve developed, maybe I could unbundle some stuff.
\nIt used to be that publishing a book was bundled with finding an agent and getting a publisher. Well, that\u2019s unbundled. You can do it yourself using the platforms developed by other people.
\nThere are so many possibilities now. I\u2019m wondering what things I\u2019ve assumed are one unit that are ready to be unbundled. What barriers have I assumed my whole life, but when I take a closer look, they aren\u2019t even there anymore? There are far more ways to redefine my life if I let myself see it.
\nI am still considering dropping cable TV.<\/p>\n","protected":false},"excerpt":{"rendered":"
So, in my house, the people that sell us our telephone line also sell us the cell phone package and the cable TV we use. Nearby, at the corner near the freeway, there is a gas station. It has an … Continue reading