So Jeff bezos just did a presentation and everyone is talkign about how he copied Steve Jobs.

He used a powerpoint, but he used pictures and not bulletpoints. For example, when he was illustrating the battery life of the new Kindle, he didn’t have a bullet point saying

• 8 weeks battery life between charges

Instead, he had a picture of a calendar showing two months, with the dates of charging circled.

There are a lot of reasons why this is awesome. But I want to talk about something else.

my blog is not that picture heavy. I have some pictures.

but I use words. So, how should words use the “picture superioity” of communication.

It’s the old adage “show don’t tell”

don’t say “I was angry” Talk about what physical reality is happening. Increased heart rate? Heated face?

That is how we should leave our audience